Sexvertising

We came across this Ynet news report that claimed Israeli advertisers rarely use sex to sell their products. The study looked at TV advertising from 1999-2005.

The main reasons cited were that advertisers did not want to distract consumers from the products they were trying to sell; that advertisers feared potential boycotts by offended conservative groups; and TV censorship. Our money is on censorship.

So this ad would probably not play in Israel.

Technorati Tags: sexy ads study, Israel, censorship

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